2024 showreels
Getting to know me
EDUCATION
rmit University –
Bachelor of Design (Communication Design)
Graduate (with a full GPA 4/4)
School of Design Dean's Award Winner
Vice-Chancellor's List for Academic Excellence Award
2021 Mar - 2023 Dec
Bachelor of Design (Communication Design)
Graduate (with a full GPA 4/4)
School of Design Dean's Award Winner
Vice-Chancellor's List for Academic Excellence Award
2021 Mar - 2023 Dec
Kicking off my studies after 1.5 years of industrial experience, this was a progressive, meaningful, insightful and award-winning journey that shaped me into a strategic and creative multi-disciplinary practitioner.
My major studies encapsulated Experience Design. As I intended a holistic and profound training in Brand Experience, I deliberately extended my minor studies to Public Relations, Digital Marketing, Integrated Marketing Communication, Creative Advertising, Consumer Data and Behavioural Studies. These gave rise to my appointment as the Project Management Lead & Producer of RMIT Design 2023 Grad Shows.
My major studies encapsulated Experience Design. As I intended a holistic and profound training in Brand Experience, I deliberately extended my minor studies to Public Relations, Digital Marketing, Integrated Marketing Communication, Creative Advertising, Consumer Data and Behavioural Studies. These gave rise to my appointment as the Project Management Lead & Producer of RMIT Design 2023 Grad Shows.
Industrial Recognition
AGDA Awards
Finalist
Finalist
Apart from uni-level awards, I was honoured to have receive industrial recognitions on national level. I won 4 finalist awards from the Australian Graphic Design Association (AGDA) Awards, spanning multiple categories from prints to digital.
WORK EXPERIENCE
rmit design 2023 grad shows
Project Management Lead & Producer
2023 Jul - 2023 Dec
Project Management Lead & Producer
2023 Jul - 2023 Dec
RMIT Design 2023 Grad Shows unites 9 graduate exhibitions spanning Digital Design, Communication Design and Industrial Design in one night.
I led a team of 6 designers during the Grad Shows, reported directly to the Associate Dean, and successfully brought the highly complex event to life. I was the key facilitator of the integrated design as I led research, workshops, user testing, and the development of integrated strategic plans for the brand experience, placemaking, art direction, and creative communications of the Grad Shows.
Read full case study HERE.
About: Project Management, Brand Experience, Placemaking, Brand Identity, Art Direction, Copywriting
Adobe Australia
Adobe Coach
2023 Apr - 2023 Dec
Adobe Coach
2023 Apr - 2023 Dec
Appointed by Adobe AU, I delivered over 100 Adobe training sessions across 5 RMIT campuses via one-on-one consultations and workshops. I assisted, designed and coordinated Adobe on-campus engagement activities in collaboration with specialists from Adobe.
Epitomising the notion of 'Creativity for All', I delivered a keynote speech 'Prototype and Animation Made Accessible' during the Adobe partnership event attended by over 60 RMIT Vietnam staff. I represented my team to speak in the Adobe Hacks series, featured by RMIT Student Life & RMIT University.
Epitomising the notion of 'Creativity for All', I delivered a keynote speech 'Prototype and Animation Made Accessible' during the Adobe partnership event attended by over 60 RMIT Vietnam staff. I represented my team to speak in the Adobe Hacks series, featured by RMIT Student Life & RMIT University.
About: Experience Design, Creative Consulting, Software Training, International Engagement, Public Speaking, Ambassadorship
Singapore Institute of Management (SIM)
Teaching Assistant
2023 Jul - 2023 Dec
Teaching Assistant
2023 Jul - 2023 Dec
RMIT University has more than 15 years of history offering the Bachelor of Design (Communication Design) program at SIM, Singapore. I supported the cohort remotely and locally during the Melbourne Study Tour.
During their time in Singapore, I delivered two tutorials remotely - Adobe Creative Suite and Fundamentals of Publication Design - to a cohort of 60 students, using the material I designed. During the 14-day Melbourne Study Tour, I assisted lectures, workshops, research field trips, industrial event and the 'Get Lost' Zine Exhibition.
About: Higher Education Tutoring, Learning Design, Cross-cultural Communication, Event Coordination, Art Direction & Design
Orygen, The university of Melbourne
Digital Media Intern
2022 Apr - 2023 Feb
Digital Media Intern
2022 Apr - 2023 Feb
Orygen is the youth suicide prevention research centre under the University of Melbourne. I worked on the strategic social media communication of the #chatsafe 2.0 guideline, which was about conducting safe conversations surrounding suicide on social media platforms. We aimed to communicate the black-and-white guideline to teenagers through accessible, multi-media and engaging to drive meaningful impacts and engagements.
Accepting the brief 'How Can #chatsafe Support Social Media Influencers', I joined a multi-disciplinary team of interns as a digital media specialist. Inheriting the research-driven nature of Orygen, we worked closely with subject-matter specialists and contextualise our proposals with profound research. Here, I leveraged my production skills to bring creative and strategic outcomes to life.
Accepting the brief 'How Can #chatsafe Support Social Media Influencers', I joined a multi-disciplinary team of interns as a digital media specialist. Inheriting the research-driven nature of Orygen, we worked closely with subject-matter specialists and contextualise our proposals with profound research. Here, I leveraged my production skills to bring creative and strategic outcomes to life.
About: Co-design, Design Thinking, Prototyping, User Research, Workshopping, Data Analysis, Social Media Communication, Production
National Trust of Australia
Product Design Intern
2022 Jul - 2023 Feb
Product Design Intern
2022 Jul - 2023 Feb
I had the privilege of interning for National Trust whilst being directed professionally by the Melbournian communication design agency, Public Journal.
It was originally a brief from the course 'Hospitable Futures' at RMIT University in which we explored the topic "how can we make the most inhospitable place in Victoria, hospitable, namely Old Melbourne Gaol or Pentridge Prison?". Eventually, my pitch that accentuated the revitalisation of Pentridge Prison's experience-based souvenir integrating local community engagement and cultural storytelling stood out to the stakeholders. I was commissioned a funded internship to develop and brand the product that was ready for production.
It was originally a brief from the course 'Hospitable Futures' at RMIT University in which we explored the topic "how can we make the most inhospitable place in Victoria, hospitable, namely Old Melbourne Gaol or Pentridge Prison?". Eventually, my pitch that accentuated the revitalisation of Pentridge Prison's experience-based souvenir integrating local community engagement and cultural storytelling stood out to the stakeholders. I was commissioned a funded internship to develop and brand the product that was ready for production.
About: Innovation, Experience Design, Product Design, Business Storytelling, Branding, Creative Direction, Cultural Research
Two Peck Crispy Chicken, Malaysia & Singapore
Design & Marketing Communication Executive
2020 Feb - 2021 Feb
Design & Marketing Communication Executive
2020 Feb - 2021 Feb
Two Peck Crispy Chicken is an iconic food and beverage brand that masters authentic Taiwanese snacks for over 20 years. Having 320+ branches globally, they tapped into the Southeast Asian market in 2020. Despite their experience, they faced unprecedented challenges given the pandemic and the complexity of this multicultural market. These challenges demanded my role to be creative, strategic, resilient and enterprising, like a designer in start-up settings.
Before embarking on my design studies and practice in Melbourne, I worked full-time for a year. This is one of my most fast-growing periods in which I harnessed my production skills and practised the translation of strategic thinking into creative outcomes that resonated with the complex market. Undoubtedly, an instrumental journey in my early career.
About: Branding, Advertising, Creative Direction, Image-making, Packaging Design, Social Media Communication