BRIEF
How do we shape the future of the most inhospitable places in Naarm / Melbourne? In this brief, we focus on the hospitality and place making of two inhospitable sites, Old Melbourne Gaol and Pentridge Prison, in tourism scene. Through a series of research and ideation, we are to deliver aย place-based customer-facing retail โobjectโ that carries the historical context and connotation of these places.ย
How do we shape the future of the most inhospitable places in Naarm / Melbourne? In this brief, we focus on the hospitality and place making of two inhospitable sites, Old Melbourne Gaol and Pentridge Prison, in tourism scene. Through a series of research and ideation, we are to deliver aย place-based customer-facing retail โobjectโ that carries the historical context and connotation of these places.ย
ABOUT THE PROJECt
The project was in collaboration with National Trust. Students underwent the research and product development from scratch that spanned across six weeks. In week 4, National Trust representatives came in to listen to students' pitching. Each student presented two product ideas and picked one after National Trust's feedback to be developed into high-fidelity prototype. In week 6, a high-quality prototype and retail strategies were presented to National Trust. Successfulย presenters would get opportunities to continue working with National Trust to realise the project.ย Eventually, the project presented herein was selected by National Trust to be developed into a real retail product. The collaboration is still on-going (July 2022).
The project was in collaboration with National Trust. Students underwent the research and product development from scratch that spanned across six weeks. In week 4, National Trust representatives came in to listen to students' pitching. Each student presented two product ideas and picked one after National Trust's feedback to be developed into high-fidelity prototype. In week 6, a high-quality prototype and retail strategies were presented to National Trust. Successfulย presenters would get opportunities to continue working with National Trust to realise the project.ย Eventually, the project presented herein was selected by National Trust to be developed into a real retail product. The collaboration is still on-going (July 2022).
