Brief
New media technologies such as AR, motion, and 3D design are the future of experience. Through the emerging technologies, digital designers are enabled and empowered to speculate and experiment with limitless experience that can potentially drive different levels of impact and learning. In this 4-week project, students were introduced to one new media weekly. After contextualisation, students were granted creative freedom to explore the possibilities of each new media and the amalgamation of multiple to shape user experience innovatively. It would be concluded with a website prototype to archive the creative experiments with a strong tone of voice interwoven through.
New media technologies such as AR, motion, and 3D design are the future of experience. Through the emerging technologies, digital designers are enabled and empowered to speculate and experiment with limitless experience that can potentially drive different levels of impact and learning. In this 4-week project, students were introduced to one new media weekly. After contextualisation, students were granted creative freedom to explore the possibilities of each new media and the amalgamation of multiple to shape user experience innovatively. It would be concluded with a website prototype to archive the creative experiments with a strong tone of voice interwoven through.
Solution
17 creative experiments were conceived and executed with their future applications in mind. I pushed the boundaries by questioning the status quo and the obvious existence. Technologies, imagination, and realities were disobediently clashed to provoke innovative conversations.
Why a must business card be a sheer piece of card?
Why must public installation be in physical reality?
Why can’t food delivery be a game?
……
Why must public installation be in physical reality?
Why can’t food delivery be a game?
……
The website prototype was conceived with a witchery narrative, namely “Modern Witch”. It depicts the spirit of bold experimentations and exploring the unexpected and impossible adapting a suite of mysterious yet dynamic and modern visual language.
A Quick Glance
Hoping to capture the essence of this project quickly? In the video below, I had a conversation with Alice Hao, who is a graduating student studying Bachelor of Design (Communication Design) at RMIT University about Modern Witch. With an interest in exhibition design, she is exploring AR storytelling and its application in museums.
Hoping to capture the essence of this project quickly? In the video below, I had a conversation with Alice Hao, who is a graduating student studying Bachelor of Design (Communication Design) at RMIT University about Modern Witch. With an interest in exhibition design, she is exploring AR storytelling and its application in museums.
