Brief
In this brief, students were instructed to plan, research, and eventually design a type specimen book and Instagram sequence to promote the typeface. The aim of this project was to broaden the understanding of the history and application of a particular typeface, expose students to contextual and informed design practice, own professional and peer feedback throughout iterative creative development process, and learn presenting design artwork professionally.
In this brief, students were instructed to plan, research, and eventually design a type specimen book and Instagram sequence to promote the typeface. The aim of this project was to broaden the understanding of the history and application of a particular typeface, expose students to contextual and informed design practice, own professional and peer feedback throughout iterative creative development process, and learn presenting design artwork professionally.
Solution
Helvetica is presumed as being rigid, emotionless, and solemn. 64 years after its introduction, I decided to interrogate this idea. The specimen book is themed as โAnything but nothing, really?โ. Audiences are invited to discover the funniest part of Helvetica, be intrigued by the new perspective to look at Helvetica in 2021. Throughout the book, I placed the characters of Helvetica in large scale to invite audiences to marvel at the consistency of weight of strokes where straight lines and sexy curves run through. It is a collectable piece. A sense of luxury, premium, and modernity should be suggested.โโโโโโโ
Helvetica is presumed as being rigid, emotionless, and solemn. 64 years after its introduction, I decided to interrogate this idea. The specimen book is themed as โAnything but nothing, really?โ. Audiences are invited to discover the funniest part of Helvetica, be intrigued by the new perspective to look at Helvetica in 2021. Throughout the book, I placed the characters of Helvetica in large scale to invite audiences to marvel at the consistency of weight of strokes where straight lines and sexy curves run through. It is a collectable piece. A sense of luxury, premium, and modernity should be suggested.โโโโโโโ
